Families & individuals
Estate liquidity, so what you own passes whole. No forced sales, no fire-sale prices.
It took a lifetime to build.
It takes one plan to make it last.
We design life insurance the way estates are designed. Deliberately.
Private life insurance strategy for families, business owners, and physicians.
Private life insurance strategy for families, business owners, and physicians.
Request a private consultationThe day an estate settles, the CRA treats everything you own as sold, and the tax on a lifetime of growth lands at once. Families sell buildings, shares, and whole companies just to pay it. The plan that prevents that is placed years earlier, and costs pennies on the dollar.
Estate liquidity, so what you own passes whole. No forced sales, no fire-sale prices.
Funded buy-sell and key person coverage. The company stays in the family, and control stays at your table.
Straight answers on term versus permanent. Coverage sized to the life you carry, not the pitch.
Coverage that does not end with the job. Group policies stay behind when you move. Yours moves with you.
The policy pays the tax bill, so the estate never has to. Your heirs keep the property, the portfolio, the business. The CRA gets a cheque, not a company.

A partner's death should not make their family your new partner. Funded agreements settle it cleanly, at a price agreed while everyone is alive.

For the years the mortgage, the tuition, and the practice loans are real, coverage that simply pays. Term done right is not a lesser product. It is the right tool, sized honestly.

Press and hold to seal it.
A private conversation about what you own, what you owe, and who it is all for. No product talk.
We model the strategies side by side, in plain numbers, and pressure-test them against your estate plan.
Life changes. We review the design with you as it does, for as long as you hold it.
The honest versions, the ones people ask once they trust the room.
No. Term, whole, and universal are tools, and each has a job. Most families need a mix weighted heavily toward term. If permanent coverage is not doing real estate work for you, we will say so.
Group coverage is usually one to two times salary, and it stays behind when you leave. It is a good start and a poor finish.
Canada does not tax the inheritance. It taxes you, one final time. The day you die, the CRA treats everything you own as sold, and every gain you never cashed comes due at once, with probate on top. Your family does not get a tax bill. They get what is left after yours. The policy pays that final bill with tax-free dollars, so what is left is everything.
By the carriers, when a policy is placed. You are not billed for our advice, and your premium is the same whether you come through us or go direct. And yes, permanent policies pay us more than term. That is precisely why it matters that we tell you when term is the right answer. Ask what any recommendation pays us and you will get a number.
The conversation costs an hour. A placed policy typically takes four to eight weeks, and we carry the paperwork.
Tell us a little about what you are protecting. We reply personally, usually within one business day.